I guess I have been covering a lot of serious issues ranging from green consumption possibly being a necessary evil to acts of greenwashing and the eco labels that may (or may not) counter them. So I thought I might share something fun this week instead.
I found this website called Recyclebank and thought it was a fun and interesting way to get consumers to go green:
The website is kind of a cross between social media, a wiki and an online shopping mart. Essentially, registration is free and users can collect points by completing interactive material on a variety of topics: recycling, food waste, sustainable living, etc. They can then use these points to get rewards ranging from compost bins to Starbucks eGift Cards. The website also has many interesting articles and info pages for those who want to learn more.
Personally, I'm not sure how effective this website is at getting consumers to go green, considering that it does depend on people to consume in order to continue running, but I do think it is an easy, and fun way for the unacquainted to learn more about green consumerism. As mentioned in previous posts, green consumption is about engaging the masses in the environmental movement and what better way to do so than by providing an online platform for users to learn, play and purchase at the same time? This webpage may not be for the green consumption purists, but I do think it is an interesting read for those of us who are curious about what others are doing to go green and pick up some small tips here and there.
The only downside to this website is that it was made for consumers in the US and so some things may not be applicable. No harm in finding out more though. I'm going to create an account right now.
No comments:
Post a Comment